I blinked and I missed it.
The first I heard about E-Day was when someone mentioned it on Writers' Dock at 7.20pm, almost an hour and a half after it was supposed to start. I don't listen to radio or watch TV as much as I used to, so it could just be that I was ill-informed. However it seems to have been one of the biggest non-events in recent months.
I quote from the article on the BBC website . My comments are in bold type.
The E-Day concept started life as Planet Relief, an awareness-raising BBC TV programme with a significant comedy element.
Why do we have to have comedy with everything ?
But in September the BBC decided to pull the project, saying viewers preferred factual or documentary programmes about climate change.
The decision came after poor audiences for Live Earth, and public debate over whether it was the corporation's role to "save the planet". Dr Prescott then decided to see whether he could mount E-Day as an independent operation, and secured the backing of important partners such as the National Grid and the UK's major energy companies.
As though we're going to do what these people suggest, when we're constantly bombarded with information about how much money they make out of us.
Funny how we're all so ready to complain about the cost of energy and the price of fuel, when one of the reasons we pay so much, is simply that we waste so much.
Now E-Day has been such a flop, I guess it will turn into a joke. We have such a cool sense of humour:
'Ho ho, let's make today energy wasting day.'
'I'm going to switch everything on at once for an hour.'
Well, I hope Earth Hour has more success. Or don't we care at all? (See my blog January 25th)