One celeb who puts his fame to good use is Jamie Oliver. Not only does he produce useful cookery books, but he cares about how food is produced. I probably won't watch the Channel 4 programmes about battery chickens, but anything that makes people more aware of the cruelty involved in the process can only help.
Apart from the cruelty, I imagine intensive farming must increase the rate of infection when viruses such as avian flu are around.
The government intends to get rid of these methods, but we as consumers will need to change our demands - if we waste less of the food we buy, we'll be able to afford slightly higher prices, surely. And the supermarkets will need to stop encouraging us to think the only way to measure value is by price.
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