A post-script to the Jamie Oliver story - he apparently slated Sainsbury's for not turning up to a public discussion (unlike the Co-op and Waitrose), but has now apologised to them. He fronts a lot of their TV advertising. They pay him big bucks. Does he really need them so badly?
Sainsbury's are improving on animal welfare issues, but could do better, and do it faster.
The original story could be spun as an attempt by the Daily Mirror to undermine either Jamie or Sainsbury's, I suppose, or simply as a way for both to get extra publicity/ money?
Or am I getting too deep into conspiracy theories here in an attempt to make sense out of it?
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